strategic consulting for all things beauty

April Martin works as a consultant in beauty across cosmetics, skincare, and personal care, providing product development expertise, product strategy, and trend insights. She is fascinated by how changes in consumer habits shape and influence lifestyles, new products and brands. As a creative thinker, she executes based on insight, transforming consumer shifts and trends into tangible, marketable and profitable products for the beauty industry. Always behind the scenes [and the brands] she has experience presenting to and influencing c-suite executives, top influencers and celebrity brands on product and marketing decisions.

Always an Arkansan at heart, she lived in NYC for 7 years and is currently residing in Italy, living la dolce vita. In between meetings and shade swatchings, she enjoys seeing art exhibits, discovering new music, and taking walks around Milan with her one-eyed dog, Honey. Prior to life as a consultant, April’s work experience focused on trend and innovation for a global cosmetic manufacturer, category management, retail experience and merchandising.